We see common themes among local businesses we consult with on their digital marketing programs. This prompted us to put together a 12 step program for shaping up their local digital presence. Over the next 12 weeks, we’ll be covering 12 steps related to increasing your local online presence. Why 12 steps? Well, the first step is admitting you have a problem.
Admittedly, there is a lot to know and learn about digital marketing, and oftentimes small business owners are left scratching their heads wondering what to do because just the thought of getting started is so overwhelming. Others get caught up in one aspect of digital marketing, whether it be social media or SEO, or they get caught up in some of the mis-information that’s been dispersed about the various subjects. More common, they are a step or 2 or more behind because the speed of implementation of a given idea is far too slow compared to their ability and the constraints everyday business ownership puts on them.
Some of the important topics we’ll be covering in this series are: tips for ranking better locally, effective use of video, content and what it consists of, social media marketing, online lead generation to increase your business, paid search presence and email marketing. These are all building blocks to a successful and consistent online presence that puts you in control of your digital marketing.
We are here to help, as experts in several fields, including owning several small businesses in Omaha, 316Marketplace.com is a great place to start by listing your business or letting us help further your local digital presence.
This is the intro to a 12 part series – feel free to follow along and get some insight into why you need a digital presence!