Category Archives: Faith Stories

The Pink Store Celebrates in Omaha

By Brian Lahm

Pretty in Pink: Beka Celebrates Red-Letter Anniversary

The Pink Store, Beka Doolittle, 316 Markteplace, Victoria's Secret, 316 Strategy Group, social media omaha,

Beka Doolittle, CEO of The Pink Store, strategizes with local social media experts 316 Strategy Group.

E-commerce small business, The Pink Store, and owner Beka Doolittle’s special one-year anniversary will be a pink-letter day. In late December 2014, corporate giant Victoria’s Secret backed off on its legal opposition to the trademark for Beka’s business, The Pink Store.

Conversely, a two-year anniversary Beka would like to forget was anything but a red-letter day. Well, Code Red, maybe. Beka admits shedding tears in late December 2013 when she received a stunning demand from a Victoria’s Secret lawyer to drop the trademark on her everything-in-pink retail business. As mysteriously as the legal threat surfaced, it disappeared in the same way in 12 months’ time.

Relief For The Pink Store

“Having something of that magnitude hanging over my head for a year was a bit daunting to say the least,” said the 41-year-old Elkhorn-area resident. “Being able to walk away from that without the worry of losing all I’ve worked for has been a relief. Knowing I can continue to move forward with my company and allow it to evolve leaves me feeling thankful. It was very freeing when Victoria’s Secret relented. No money was exchanged. They dropped it as quickly as they started it. If I may say so, getting the ‘bragging rights’ is pretty cool.”

bekadoolittle-pinkstoreVictoria’s Secret, America’s largest lingerie retailer, petitioned the U.S. Patent and Trademark Office to cancel Beka’s trademark for after she had received it in May 2013. Her business includes a wide-ranging variety of pink-colored items: from children’s tricycles to handbags, cuff links and dog accessories, but she does not sell any line of products that competes with Victoria’s Secret. She has one employee – herself.

Victoria’s Secret challenged Beka’s trademark because the mega business claimed it was concerned the trademark could cause consumers to confuse her online store with its pink-branded apparel. Victoria’s Secret Pink stores sell its Pink­brand lingerie and loungewear, marketed to teenagers and young women. The company has more than 120 stand­alone Pink stores in the United States and Canada.

Many observers were impressed with Beka’s persistence and faith during her yearlong ordeal. Some even said they believed Beka’s battle with Victoria’s Secret had biblical overtones, not unlike those detailed in 1 Samuel 17, where David prevailed against Goliath in the paramount against-all-odds story of the Old Testament.

David prevailed against Goliath! 

When asked how her faith helped her endure the struggle, Beka said: “The first Bible passage that comes to mind is Proverbs 3:5-6, which says, ‘Trust in the Lord with all your heart and lean not on your own understanding. In all your ways, submit to Him and He will direct your path.’ I am a firm believer that everything happens at the right time and for the right reason. We don’t always see the reasons in the moment, but eventually, they will play out.”

Describing her gratitude for what many business experts called “an improbable victory,” Beka said: “On a scale of 1 to 10, I’m going with an 11! But I will say this: For every experience, there’s an instrumental element of wisdom worth infinite value. I wouldn’t give up a single day of my entrepreneurial journey no matter how difficult it may seem at times. Without those experiences, I wouldn’t be who I am today. Each and every obstacle we face or every victory we experience is a part of who we become. That is, in fact, the best life story each of us has to hand down to the next generation. It’s an amazing life circle.”

I wouldn’t give up a single day of my entreprenurial journey. ~ Beka Doolittle

In the year since Victoria’s Secret pulled out of the challenge, life has changed for Beka and her family. Beka took time away from The Pink Store so she could focus on her youngest child and husband Brad. Along the way this past year, she also married off her oldest son and became a grandma. Beka enjoyed watching two of her children tour the country with their Christian band Unscene Patrol. “It brings me great joy to know they are bringing God’s Word to people across the country. The boys are incredibly talented,” Beka said.

Omaha-area entrepreneur Joseph Kenney, a business and nonprofit consultant, as well as the founder of Christian businesses 316 Strategy Group and 316 Marketplace, has watched Beka’s saga unfold. Joe and 316 Strategy Group jumped into the fray and provided spiritual support as well as access to their business acumen. Joe and his associates savored the good times with Beka and Brad.

“I have been impressed with Beka’s attitude toward her situation,” Joe said. “She is a fun-loving person who is a bright spot on the horizon. She did not wish Victoria’s Secret any ill will nor denigrated them in any way, shape or form; she’s a very forgiving person who is full of grace.

“I can tell that she was puzzled and hurt by their actions. I also know that she is a fighter – she’s spunky. She absolutely loves what she’s doing. In my view, it would be difficult for anyone in her shoes if it was all taken away. She and her attorney knew that most of the time, businesses simply close down from fear when legal threats like this happen to them.”

Joe said Beka is an idea person who had dreams and never stops looking ahead – a characteristic of a natural-born entrepreneur. One vision is to keep her online store, which continues to reach consumers nationally while adding a local warehouse for fulfillment and a small storefront for local pink lovers.

Joe said despair had never set in for Beka and her family, and she knew whatever happened would be part of God’s plan. “She was fine with that,” Joe said, “and you can’t help but admire her deep faith in God and His will.”

You can’t help but admire her deep faith in God and His will. ~ Joseph Kenney

During one of their summer meetings, a severe weather watch was posted for the Omaha area, and Beka commented that she needed to shave her legs and paint her toes pink before any potential storm arrived. “I asked why, and she said she simply wanted to be ready for heaven ‘if tonight’s the night,’ ” Joe said with a laugh.

Beka and The Pink Store praised Joe and for coming to her aid. “Ah, yes,” Beka said, “ has been invaluable. Having their mentorship is by far more than I expected or could have asked for. As a result, my focus is getting better each day because of this team effort. I simply cannot say enough good things and I cannot express enough gratitude for the time invested into my company as well as my personal journey. The vested interest is truly a work of God and I’m blessed to be part of the 316 family!”

For more information about The Pink Store, contact owner Beka Doolittle at (402) 740-6891 or toll-free at (877) 991-PINK. Check out the business website at For more information about how can help your business or entrepreneur efforts, visit or call (402) 415-9842 or stop by our offices at 17117 Burt Street, Omaha, Nebraska, in the Nebraska Realty building.

Omaha Artist Expresses Faith Through His Work

Christian Artist Connects With The Faith Driven Community

By, Brian Lahm

By day, Christopher Slater works as a successful marketing and business strategy consultant with 316 Strategy Group. At night and on the weekends, he heads to the garage workshop of his west Omaha home and carefully handcrafts various sizes and shapes of crosses, a symbolic reminder of the crucifixion of Jesus Christ and the intersection of God’s love and His justice. Christopher’s creations are extraordinary because they are personal keepsakes for friends, family and customers who seek his handmade works of art.

Above the workbench where he shapes the metal with a hammer and grinder, one of his favorite verses is written on the wall;

“As iron sharpens iron; so one person sharpens another.”

– Proverbs 27:17

It’s an appropriate Scripture for a Christian who works with copper, wood and other various materials to create the unique crosses. “At 316, we surround ourselves with iron every day in the business world, and encourage others to do the same.  At home, my family and friends are my iron.”

Christopher often adds a well-thought-out Scripture or prayer and attaches it to the crosses that he creates.  “I almost always have made the crosses with the specific person in mind. They are individual projects, labors of love. I’ve given them as Christmas gifts and for special occasions. With almost every cross, the Bible verse or prayer that I have included is appropriate for the particular person and illustrates the relationship we have,” he said.  For customers who buy his pieces, he encourages them to do the same.

“Faith permeates every aspect of my life, whether it’s the purposeful work of 316 Strategy Group, or in my personal life. I can’t express how much it lifts me when our kids build on the foundation of faith at home and seek the Word on their own,” he said.

Daughter Autumn, 18, is a sophomore psychology major at the University of Nebraska at Omaha and participates in a weekly college Bible study. Son Bennett, 15, is a sophomore in high school and is an active member of his school’s Fellowship of Christian Athletes. “We are so fortunate to have a community of spiritual leaders in our schools to continue to build on the foundation we have laid at home,” Christopher said.

“My wife, Tacy, and I have come to understand as parents that our children are actually guiding us once they reach a certain age, and to see them independently building on the values that we have at home is a reward that can’t be matched.”

Christopher added, “I am so pleased that the kids have found beauty and meaning in these crosses.  For Bennett, working on these crosses gives me an opportunity to teach some skills and serves as a wonderful bonding experience. He is a great shop apprentice and has spent many hours in the hot sun breaking down reclaimed materials.  He’s not afraid to get his hands dirty.”

Christopher’s inspiration for spiritual creation might have had its beginning nearly 30 years ago during a retreat for seniors at Council Bluffs St. Albert High School when he received a necklace with a cross made of nails. “It still hangs in our home because it made an impression on me. There is a beautiful simplicity in the necklace, and it is impossible to look at any cross without being reminded of its meaning, of Jesus Christ’s sacrifice for all of us. It is a symbol of faith, sacrifice and redemption” he said.

Christopher had no formal training from which to draw for his spiritual creations, but he has uncovered a passion that has caught the eye of a number of people. “I took a shop class as a sophomore at St. Albert High School, and I probably ended up with a C on most projects,” Christopher humbly said with a laugh. “I am not a master woodworker by any means; I am rudimentary at best. I am just getting used to the thought that people consider what I do to be art.”  The designs are simple yet creative. “Each piece is unique, and I particularly enjoy integrating the metals with the wood.”

While his work-space has an arsenal of tools, Christopher primarily uses a hammer, a grinder and a table saw to make his beautiful pieces.  “A friend who is a plumber saves a bucket of scrap copper periodically and brings it to me in exchange for lunch.”  A favorite lunch spot just happens to be Stories Coffeehouse at 180th and Pacific Streets, where evidence of faith is tucked throughout the restaurant.  “He normally would take the metal to the scrap yard,” Christopher explained. “I love the patina of the old copper. Once it is hammered out and buffed in a certain manner, the patina blends beautifully with the newly polished high spots.”

“I use reclaimed wood and other old materials. I am a collector and saver of things. I tend to favor discarded barn wood and pallet wood. With pallet wood, you never know what you are going to get. There might be pine, oak, hickory …  just about anything. It can be quite beautiful to work with. I rarely throw anything away. I keep the scrap pieces as well while I am making a cross, and that otherwise discarded piece goes into a crate because I never know if it might be used later. In my mind’s eye, I fit some of the loose, disjointed pieces together into one unified piece. Like a puzzle, there are certain pieces that just belong together. Everything is done with an intention.”

The first few crosses were completely done by hand. Christopher did not use a table saw or nail gun, and they were made with salvaged barn wood and slotted screws from a home built nearly 110 years ago. All of the crosses have been uniquely different pieces that somehow come out of an inspiration Christopher cannot fully explain. Some have metal in them, and some do not. Some are made up of different kinds of woods. He crafted a cross with a horseshoe on it for his father-in-law, who has a special love for horses.

“I feel as though I have been guided to create, and have always done so in some fashion. The crosses are a form of faithful expression. They have meaning to me and there is a part of me in each and every one,” Christopher said. “I could use ‘passion,’ but I think that might be a word that’s overused. It is a true joy to express myself, and it is a blessing to me that others appreciate the crosses as much as I do.”

Christopher has handcrafted more than 20 crosses. Many of those who know him have asked if the handy work might not turn out to be more than an avocation that takes place in a relatively small workspace near 180th and Harney Streets. “I call it ‘my space.’ It’s not an art studio – that’s for sure – although I’d love to have something like that someday,” Christopher said. Tacy has been so gracious in allowing my space, because it often spills over to more area than I intend it to.  It’s surely not easy living with all of the sawdust, metal shavings and noise, but despite those things, she continually inspires and encourages me. I am surely blessed.

“I will continue to create if it feels like a joy and as long as I feel the spirit running through me to do it. It is spiritual, absolutely, for me. I feel privileged to do it, and oddly enough, I get emotional when others see the beauty and it touches them in ways I may never know. It means a lot to me to know something I have created finds a home and has a meaning to someone else.”

Asked if the cross-making will bloom into a business, Christopher said: “The bottom line is that I am encouraged by the fact that people find meaning in the crosses. They are all such personal things. I’d be happy to see them in boutiques or specialty design and decor spaces, but until then I will continue to sell them on my own.

“It is my hope that the crosses will bring joy to those who receive them for years to come and perhaps be a small part of their own expression of faith. Even with the crosses that have not been made for any specific person, I say a prayer over them that the recipient finds peace and comfort whenever they see it.  Maybe through the power of God, they will be an instrument that somehow has an impact, as small as it may be, on someone’s life.”

Christopher Cross Pic

Christopher Cross 2 pic

Christopher Cross 3 PicTo reach Christopher Slater about requesting or purchasing a cross, call 402-881-2811, email him at