First things first. You must have a web presence in the form of a website if you are a small business. Nearly 50% of small businesses don’t have a website.
If you don’t have a website, you should reconsider, because people are not looking in the phone book any more. A well known Omaha businessman I know once stated, “you have to be where the eyeballs are.”
If you do have a website, is it working for you? By work, I really mean, does it generate the desired action you are needing to increase your business? Sell product? Generate a lead? Introduce your brand? Inform prospects? Provide service? It doesn’t matter if you are a contractor here in Omaha or a retail shop, the site needs to be your 24 hour sales person on demand.
Is your website helping you achieve the action most efficiently? A website is not a one size fits all marketing piece. Sometimes the web designer doesn’t understand this. Just because the site looks like a work of art doesn’t mean that it’s ideal for the site visitor.
Mistakes small businesses make on their website:
No analytics-get analytics of some sort on the site so you can get a good idea of how visitors are navigating the site and what key words they are finding you with. This is easy and free with Google analytics.
Basic SEO elements missing-if you haven’t had an SEO evaluation, this is often a good first step to diagnose some of the common problems with the sites visibility to the search engines. Sometimes it’s simple and obvious like having the option to keep the site private in your WordPress settings, and sometimes its a much more technical issue that keeps a site from performing at it’s best in the search engines. There are many aspects to SEO, but the basics can’t be ignored.
Light on the content-if you have been in web marketing for any amount of time, you have probably heard that “content is king”. Well, the rules have not changed – content is still the best way to get your site ranked. Content my be in the form of text, video, or photographs. Ideally, you need a good mix of all of these to create compelling reasons for visitors and search engines to favor your site.
Who to call
At 316Marketplace.com, we specialize in the functional aspect of making your website work. We can provide the assessment of overall site health and get you on the right track. One size does not fit all, so we’ll tailor the plan to effectively make your site work the most efficiently for your business needs. Feel free to contact us here.