Category Archives: Christian Business Owners

Three Tips To Community Building

Every business owner wants to build a community around their brand. Here are three quick tips to help you lay the foundation.

Build a Targeted Christian Community

The first building block is to build a community of brothers and sisters in Christ who deeply care about who you are and what your company is offering.

Set all of the social media noise aside for just a minute. Do you have a group of people that care about you? Friends? Family members? Church members? Colleagues? Net working groups? If you answered yes to any of these then you have a starting point. Once you have a starting point, you can start building your audience on one or several of the social media platforms.

You must be realistic, though. You can’t do everything! Taking a shotgun approach and trying to quickly build a large, robust social media community across multiple social platforms won’t be helpful. In fact, you will quickly find yourself discouraged. A more effective approach for the Christian entrepreneur is to build a targeted community. How do you build out a targeted Christian community?


The 316 team believes you start to build a robust community through organic techniques. You must write authentic and useful content that is perfectly suited for the audience you wish to reach. One of the first exercises we recommend is creating a top 100 list of questions your customers have about your product or service. Answering these questions is the lifeblood for connecting with your customer base. If you consistently connect with your audience with useful information, you will build brand awareness. You will naturally attract this audience to your brand. Be sure to identify the key influencers in your audience. Be sure to leverage these relationships when appropriate.

Team Captains

The second step is often under utilized and a key to a successful social media foundation. The establishment of team captains is critical for a successful campaign launch. These are friends, church leaders, pastors, colleagues or family members that are well connected in various market segments. Most importantly they are passionate about you and what you are doing!

For purposes of this article we will use 316Marketplace as an example to follow:

1. Ask your captains to get social with your primary social media platforms. Choose one or two social media outlets to focus on. In this example, we will use Facebook and Twitter as the primary social media platforms. Be sure to spell it all out for the captains.

“Like” on Facebook and “follow” @316Marketplace on Twitter

2. Request your team captains engage with online groups that are like minded in faith and beliefs. 

Did you know that you can engage with other Christian fan pages and make a significant impact on This is a great way to build brand awareness among like-minded Christian companies and their followers. Simple acts of “liking” a Facebook post and making positive comments about can really have a ripple effect!

Sample comment: “Your coffee looks amazing! Thank you Lifeboat Coffee for providing amazing coffee that is #prolife.

3. Utilize #hashtags

Hash-tags (the pound sign #) are universally used on Twitter and are now gaining popularity on Facebook and Google +. They are not only good for searches, they also help target your audience and can lead to more re tweets. For example, if you post a comment about and add the hash-tag #christianbusiness, then anyone looking for resources or information on Christian business has a greater chance of finding yours and re tweeting it or even better contacting and placing an order!

The more targeted and accurate your hash-tag use, the more targeted followers you’re likely going to pull towards! Be sure to leverage hash-tags when appropriate so all your content is categorized correctly and easy to search for later.

Here are acceptable #hashtags to use when discussing or commenting about 316marketplace on Twitter, Facebook or Google +:

#christianbusiness #christiandirectory #316 #316matters

When you visit your home page on twitter, there is a box with “trending topics.” Take a moment to see what is trending. Then, if at all possible join into the conversation on a trending topic. To do this, include the trending topic as a hash-tag in your tweet. You can also check commonly used #hashtags with the search tool in the upper right hand corner of Twitter.

Engagement is the key to building a strong digital presence!

It is important to keep it social. Thus, when you write a post, tag others and add a personal reason why you thought they’d like it.

Example: I can tell you are passionate about #christianbusiness and thought you would appreciate knowing about 316 Marketplace. Check them out at

This technique gets your post on their wall and it increases the likelihood that they will respond in kind and better yet, re tweet the post to their Christian network! The search will pull up the most recent conversations or tweets that have utilized #christianbusiness. Each of these tweets and conversations are perfect opportunities to engage, inform and educate other Christian business advocates about the mission of! Simply “like” with a “reply” about 316!

#5 Share Web-site, Facebook/Twitter pages through your websites and blogs.

Many of your captains will have personal & business websites or have a personal contacts in their networks who doe. These resources are extremely valuable to the creation of a solid social media presence in the digital marketplace. Don’t be shy. Go ahead and ask your captains to do the following:

1. Include a link on your web-site
2. Write an article about 316 on your blog
3. Include links to the 316Marketplace Facebook, & Twitter pages on your web-site
4. Include a banner ad on your web-site when appropriate

Paid Advertising or Community-Building 

Paid advertising is the third step to building a solid foundation. Community-building via paid advertising is traditionally much faster than its organic counterpart if you have a budget that allows for it. It’s important to note this audience doesn’t know you and isn’t emotionally or personally invested in you. Paid advertising is necessary for a successful community build.

The primary social media platform (Facebook and Twitter) provide excellent opportunities to really drill down and target the Christian audience you are seeking. By leveraging these paid advertising resources, your growth can sky-rocket. Your Christian community will grow significantly in the weeks and months ahead. We recommend starting with Facebook ads to help build a targeted faith based community. Facebook has an easy to use advertising program.

Community Building Takes Time

Building a faith based community seeking Christian resources, products and services does take time. We strongly urge you to build a community anchored by: focusing on delivering high quality content, be useful to your audience, and deliver the information in a manner that will keep them engaged!



Little Flower - Offering FREE Cancer Massages

The team recently met up with the owner of Little Flower Healing Massage located in the Old Mill district of Omaha, NE. Cathy Thayer is a Licensed Massage Therapist (LMT) and is certified in Oncology Massage. She knows cancer. She understands its causes, cures and treatments are as varied as the people it affects. Thayer is determined to help those dealing with the physical and emotional symptoms of cancer. Thayer is just one of a handful of practitioners in the Midwest seeking a Lymphedema Therapist Certification. Thayer’s newest certification will expand her ability to deliver effective and compassionate care to those that have been impacted by cancer. Thayer, as part of her newest certification, is giving away (15) sixty minute massages away for those that are cancer survivors or currently fighting the battle. Thayer wants to complete this special project in the month of February! She hopes to expand on programs like this in the future.

               “Not too many people know that massage therapy can play a vital role  in the treatment of cancer.”

Healing massage cannot cure cancer, but it can offer much-needed relief, enhance the quality of life and make great contributions to the healing process. Thayer, a devout Christian, believes, “Healing is always possible, even when a cure is not.”

Thayer discussed, to the team, the advances of the acceptance of massage therapy as a tool to help those who are dealing with cancer emotionally and physically.  Research has also played a huge role in showing the benefits of massage therapy.  The benefits of healing massage therapy are not limited to but include: reduce stress, minimize the side effects of chemotherapy and radiation, enhance circulation and oxygen, provide comfort, boost the immune system, remove toxins from the body, decrease fatigue, increase body awareness,  provide a feeling of peace and well-being, and help reconnect the body, mind and spirit. For many cancer patients, touch is associated with pain and discomfort.  Massage can provide a nurturing, calming, soothing and compassionate experience for the client. Thayer wants her guests to know that very special care will be taken on each and every visit. Little Flower Healing massage is committed to providing the very best possible treatment. Massage therapists, like Thayer, are a compliment to your treatment team. A medical history is taken for each client and they will work closely with your physician. Your health and well-being are of the utmost importance to Cathy and the team at Little Flower.

“I love everyone who walks through my door. God has put this person in my path for a reason and I want to show them Christ’s love.”

Thayer encourages anyone stricken by cancer to sign up for one of the free 60 minute oncology massage sessions. She is reserving 8 sessions to those specifically impacted by breast cancer. Contact Cathy Thayer at Little Flower Healing Massage at 402-212-9453 to schedule your appointment.

Little Flower Healing Massage

10506 Burt Circle Omaha, NE 68114

Are You Daring Enough To Change The Game?

When was the last time you were daring? When was the last time you did the unthinkable, unimaginable and most unreal thing of your career? Music icon Beyonce’ reminds each of us to go for it! She did the unthinkable last month when she released her fifth studio album without any notice. That’s right. She broke all of the rules and stunned the entire music world when she released her most ambitious project to date. What Beyonce’ did was unthinkable in the music industry. She changed the game completely!

So, when was the last time you made a daring move to change the game?

Every industry has a proven track record knowing how to market the next great widget. They’ve done it for years and each industry has their proven formula for how to attack with marketing and promotion.

 Sure, there are the legendary entrepreneurs who have created their own unique product launches or signature release – Steve Jobs with Apple, Tony Hsieh with and Richard Branson with Virgin Atlantic quickly come to mind. Branson was daring enough to start a record company when CDS were making their debut! He later started an airline company when airlines were belt tightening! Hsieh, believes anything is possible if you have a team moving in the same direction. Tony once shared his favorite quote with me.

“If you want to go fast, go it alone. If you want to go far, go it together.”


With an attitude like that it’s easy to see why has been so successful! For these iconic leaders, the rules — and techniques — are a little different. But none of them tried what Beyonce’ pulled off last month.

 Beyonce not only released her album on iTunes first but she did it with no warning & no other promotion – she showed how a daring move can break the proverbial industry glass ceiling. Companies around the world took note!

With a singular move Beyonce joined Jobs, Hsieh, Branson and others!


 Don’t be lulled into believing this was a spur of the moment decision. It was not. It was a calculated move by a very smart business person. It was a unique way to connect with her customer base. She truly put her fans first by announcing her album release on   Instagram to over 1,000,000 followers. They have responded and rewarded her with record breaking sales on iTunes.

Few in the industry could have pulled this off.

Beyonce’, in one daring move, hit the reset button in the music industry. Music moguls, promoters and retailers are scrambling! The game can change! And you can changed it if you’re daring enough to change the rules!

Lifeboat Coffee in Omaha, Nebraska recently changed the rules by launching America’s first pro-life coffee company. John Lillis, President of Lifeboat, was daring enough to leave corporate America and launch a company that embraced both his gifts and his faith.

Like Lillis, God has blessed each of us with many gifts and charisms. We should embrace our uniqueness and not be afraid to try new things in an effort to reach greater heights, to change the game and to glorify God.

The question remains, are you daring enough to change the game?

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Creativity in The Christian Business

Are you creative? vs. How are you creative?

Children believe they are creative. They are no doubt right in their thinking.  Adults, however, operate with a limited view of their creativity. Christians by and large are no different. They are mired with all sorts of misconceptions about creativity. Most Christians believe they are either creative or they are not. At, we believe God blessed each of his children with tremendous creative capacities.  As a product of American education, you may have an aptitude for creativity but have never developed the abilities to exercise it. The question isn’t whether you are creative or not. The question is how are you creative.

“Imagination is more important than knowledge. Knowledge is limited to all we know and understand while imagination embraces the entire world, and all there ever will be to know and understand.” Albert Einstein

Does your creativity give glory to God? Christian business owners should strive to be creative in the production of goods and services and their delivery to the market. Tapping into your most creative side or identifying where you are most creative takes time and extensive personal reflection. How do you become more creative in the Christian marketplace? There are many directions to take. Here are but a few:

1.  Look for gaps in the marketplace. Network with faith driven consumers and learn about what they want from the Christian marketplace.

2.  Keep a creativity journal. Ideas seem to hit at odd times. Reduce the noise around you and ask God for clarity. Have a way to write down your ideas or quickly record a message on your android or iPhone device. 

3.  Work on projects you are excited about. Don’t risk losing your creativity juices by working with or for a project that puts you to sleep! Working on faith filled projects will inspire more creativity.

4.  Family time! Start and quit at a certain time each day.

5.  Read more! You aren’t the first Christian business owner! Reading will inspire you and refuel your creativity reservoir. 

6.  Network! Join a Christian business directory or marketplace in your area.  Synergize with other Christian business owners who place God and trust as the cornerstones of their business. Travel to a new business you’ve never been before, even if it’s 30 minutes away. Do something that will relax your mind, inspire you and refuel your creativity!

7.  Follow creative geniuses! Often their ideas will be the catalyst for change within your brand! is a great example of a Christian business using their creativity to bring joy and inspiration to others.

God has given you tremendous opportunities. Now is the time for massive creative action. Identify where you are most creative. When leveraged these creative gifts will add more value to others than your competitors in the Christian marketplace.  

Now, go forth and be creative.

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Creatureland Launches - Most Unique Gift Ever



Omaha, Ne – “Creatureland Studio” was launched this week with the mission of bringing your child’s drawings to life and creating the most unique gift you could ever give them. The firm, Harp and Squirrel Design, is a boutique design studio with expertise in the children’s fashion industry. They have been working with graphics and all forms of creative design for a combined 35 years.

The husband and wife team thought up “Creatureland” when Martin and his nephew Jack collaborated on “Jack’s Dragon”, a simple crayon drawing that Jack drew. Martin took the idea and reimagined it as a vibrant piece of art.

Martin and Michelle decided to bring “Creatureland Studio” to life in 2013. They offer parents, grandparents, aunts and uncles, and great friends the most unique gift you could ever give a child. At the same time, Creatureland encourages creativity and time away from TV and video games. Creatureland Studio is dedicated to bringing the amazing world of a child’s imagination to life. They will take your child’s artwork and breathe life into it until it radiates with color, humor, and emotion.

Parents simply take a picture with their camera phone or scan it if they have the ability, and upload the image during the order process. Creatureland takes the image and digitally enhances it with colors, textures, and highlights to create an almost 3-dimensional, animated effect. Children are delighted when they see the end result. They never knew that their imagination would end up looking like this. Martin stays 100% true to every child’s drawing. Every line, extra arm, and third eye is represented. Drawings can be submitted in pencil, crayon, finger paints, even ketchup and mustard if that’s what your child is into at the moment.

“It’s all about connection and creativity. Most of the kid’s reactions to the Creatureland version of their art is to sit right down and draw it yet again,” said Marty Bruckner, artist and co-owner. “They are so engaged in the project at so many levels. It’s a gift  that can be put up on their wall and stay there for years. They can pass it down to their children. There is no age limit. I recently had a friend who wants to take his wife’s drawings from when she was a child and have me give them the ‘Creatureland’ treatment and give it to her as a special gift.”

Creatureland Studio is currently taking orders for the busy holiday season. If you’re looking to wow that special child in your life and give them a gift they can’t get anywhere else, Creatureland is the perfect gift. They offer several options, including a fully framed version with a Certificate of Authenticity signed by the artist with a space left open for your child to sign it themselves. For more information please visit their website,, where you can see how it all works, view their portfolio, and place your order. Also stop by and “Like” their Facebook page by looking up “Creatureland Studio” and follow them on Twitter @CreatureLStudio.

For More Information Contact

Michelle or Martin Bruckner, 402.827.8159 or

Sancta Familia Medical Adds a Massage Therapist

Sancta Familia Medical Apostolate is pleased to announce the addition of Cathy Thayer, of Little Flower Massage Therapy, to the Apostolate.

Cathy Thayer is a licensed massage therapist who graduated from Universal College of Healing Arts in 2005. She uses her advanced training in Swedish,  Oncology, Breast Cancer and Mastectomy Massage, Deep Tissue, Pregnancy, Stone,  Sports and Myofacial Massage to provide the most effective and individualized treatment for her clients.

Thayer is a mother of eight and moved to Omaha in 2003 with the Air Force. Thayer and her family decided to stay and retire in Omaha because of the strong Christian community. The Thayer family is very active in parish and school life.

“I love massage therapy because I feel it is an extension of my motherhood.”  Thayer hopes she can help people heal in a natural, safe and loving environment. She is grateful for the opportunity to provide Christ-centered health care at Sancta Familia. Thayer’s professional services are on par for the Omaha market.

1/2 hour massage = $45.00

60 minute massage = $65.00

Thayer joins a strong, dynamic team of Christ-centered practitioners at Sancta Familia. The Apostolate is known for delivering exceptional health care in a Christ-centered environment. Thayer’s professional services are a nice compliment to Sancta Familia Medical and exemplifies the ideals and mission of the Apostolate. Thayer joins Dr. Brian Voithofer of Christos Chiropractic, Cassie Baker of Optimum Physical Therapy, Teresa Kenney WHNP, Roberta Kramer NP, Dr. Michael Dulac, and Dr. Lloyd Pierre. Sancta Familia Medical is blessed to have such capable practitioners working together for a Christian approach to medicine.

Appointments can be made directly with Cathy Thayer.

Hours of Operation: Monday – Friday, 9:00 – 5:00 pm

Phone: 402-212-9453






Lifeboat Coffee Co. Launches in Omaha, Nebraska - Defends the Sanctity of all Human Life

Lifeboat Coffee Co.

 “We believe in and will defend the sanctity and intrinsic dignity of all human life from conception through a natural and unaided death, period.”

Lifeboat Coffee Co. is a uniquely Christian company, with a mission as bold as its rich premium coffees.  Founder and President, John Lillis, is a San Francisco native who after having been born, abandoned and left for adoption learned of his own adoption at the age of ten.  He then spent countless hours in his later youth pulling the oars of a 26 foot whaleboat through the rough waters around Alcatraz Island as a Sea Scout, preparing him for service in the United States Coast guard.  It was during his time as a Sea Scout that deep imprints were being made in his young life, particularly with regard to the value of human life itself and the yearning to protect life in all its stages.  This rang true not only as he reflected on his own life and adoption, but also as he had offered his own bedroom to his aging grandmother for nearly five years as she lived out her days into her late 90’s, with her family, in dignity.

The many years spent at the handle of a 12 foot oar, powering a 2,000 pound whaleboat shaped a strong back and broad shoulders, both well suited for carrying the massive mission of protecting all human life from conception to natural death.  Lifeboat Coffee Co. is a vehicle for that mission, and provides an outstanding product!  The Home of the True “One Pounda”, Lifeboat’s full pound bag of premium coffee is from the top 4% of beans in the world, and dwarfs the typical 11 or 12 ounce bag most often found.   Additionally, for every bag of coffee or tea you buy and every gift, Lifeboat Coffee Co. will donate $1.00 to the pro-life charity of your choice!  Or, if you prefer, select to have your dollar go to the Lifeboat Coffee Foundation where they give $500 & $1,000 grants to pro-life groups across America each year.  While serving its mission, Lifeboat Coffee Co. is providing exceptional quality to the customer at incredibly affordable prices and low cost shipping.

Lifeboat Coffee Co. offers a variety of dark and medium roasts as well as flavored seasonal blends, such as Port of Hopa, Pumpkin Spice and Christ’s Birthday Supremo… Full one pound bags range from $12.99 to $14.99 and are shipped priority for the low cost of only $2.99, compared to the $6.00 to $10.00 shipping cost of other vendors.  Customers in Omaha can pick up their coffee at the local fulfillment center or take advantage of home delivery with a 3 lb. minimum order! Genuinely passionate about the dignity of all human life, Lillis simply stated, “Lifeboat Coffee is a great cause and great coffee at great prices.”

Lifeboat Coffee Co. is located at

3422 S 119th St,

Omaha, NE 68144


Local 402-953-4588

Office Open Mon-Sat 8am-6pm Central


Christian Business Leaders Keep God in Their Business!

How Do Christian Business Leaders Keep God In Their Business?

As a Christian business leader you will be confronted with more challenges then the average business leader on the streets. The uncertainty of the future, the attack on the family unit and the political landscape will take you to the edge in the years ahead. How you handle those challenges will be different than the average leader. The Christian toolbox will provide you with the right tools so you can take your company to new levels of success despite these ominous challenges! As a Christian business leader what should you do to keep God in your business? Grab your Christian tool box and let’s review the 5 tools for success in any situation!

1.      Be Strong in Your Faith

Your faith must be unwavering as you face the daily challenges in the marketplace. Be on your guard; stand firm in the faith; be courageous; be strong (1 Corinthians 16:13)! You control your will. You must take charge of your circumstances to impact change and answer God’s call. Focus your gifts on executing the activities that are in line with your faith that will produce the desired outcomes and advance your business.

2.      Honesty in The Christian Marketplace 

Conducting business in an honest and forthright manner is the secret sauce to a Christian business! It is your responsibility as a Christian business leader to pay a fair wage, advertise without deception, and charge reasonable price. And my honesty will testify for me in the future (Genesis 30:33)!

3.      Let The Fire Burn Inside You 

Be on guard as those in the marketplace who will want to snuff out the fire that burns inside you! Be a courageous witness and rely on your faith to stoke the fire more! This fire will quickly spread to team members, customers and other business owners! Remember, the Lord is your strength! Let the fire burn inside you!

4.      Have a Map

The only way you will reach your destination is to have a clear cut map of where you want to go. Create a plan of how you will get there. Work at your highest value. Recruit talented resources to help in areas where you are deficient and take this map with you…. otherwise you will get off track.

5.       Strengthen Your Prayer Life

You will encounter ominous challenges in the Christian marketplace.  As a Christian business leader you must leave everything in the hands of God. Tell him about your challenges as a Christian business leader. He is with you through it all and will guide you along the way. As a Christian business leader you must commit to prayer being the first and foremost thing you do daily. With over 40 million faith based consumers ready to commit to your brand will you be ready? Will you have a strong foundation? Will you have the support of other Christian businesses in the marketplace? Have you established relations with area churches and ministries? Take a few minutes to reflect on these five basic steps and keep God in your business!

Know you will have the support of the 316 marketing solutions team when you need it!

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Trust: The Cornerstone of A Christian Business

Trust: The Cornerstone of A Christian Business

As owners of Christian businesses, we rely on our team members to trust us. Trust is the cornerstone for establishing a strong team. We have a longing for our customers to trust us so they will use our products and services in the marketplace. Trust with the consumer builds brand loyalty! Our vendors & distributors need a trusting partner to treat them with dignity, respect and to remain current on our accounts or they will choose to stop servicing our accounts.

Members of the team spent time at the U.S. Senior Open, . This was an amazing event in Omaha, which drew nearly 35,000 golf enthusiasts. We no doubt braved the heat, fellowshipped along the course, and enjoyed some of golf’s greatest. At the end of a long, hot day we looked forward to relaxing in the comfort of our air conditioned home. Upon entering our home it was evident our air-conditioner went out. The thermostat read 86 degrees and panic set in. It was 7:00 at night! Who was I going to call that wouldn’t take advantage of the situation. Instantly, I recalled a young Christian air-conditioning professional who I mentored several years ago. The young man answered his phone and put my mind at ease. He assured me everything would be all right. Over the phone he performed a diagnostics check and narrowed the problem down to two possibilities. Panic left.

My relationship with this young Christian man was established on trust. He trusted me to guide him in key educational decisions and I trusted him in Heating and Air Conditioning. I trusted this young man because of his beliefs in Jesus Christ and knew he would not take advantage of the situation. The air conditioner was fixed for $14.67 and a couple dozen Chocolate Chip cookies!

Like with the young Christian man, trust is the cornerstone of relationships with team members, vendors and consumers! Trust becomes the currency of every Christian business! Yes, along the way monetary currency is exchanged between two parties but trust is the cornerstone that shores up the foundation of the Christian business!

It takes a lifetime to build trust but only an instant to lose. As Christian business owners, we build trust by having a consistency between what we believe and how we act in the marketplace. Over time, trust builds in the Christian business and points us to our higher calling, which is to achieve God’s plan for us as Christians and to use the gifts we have been blessed with.

It is critical to build your business with the cornerstone of trust. It is critical to build trust in every personal and business relationship you have. The more trust deposits you have, the larger your bank of influence in the marketplace. The larger your bank of influence in the marketplace, the more influence you will have in pointing others to their higher calling & encouraging them to use their gifts!

I’m blessed to have met this young Christian man who used his gift of charisma and HVAC knowledge to save the day.  Should you need an HVAC guy….just give the team a call and will proudly refer this young Christian professional to you or refer to our Christian business directory for Christ centered professionals!

Cookies are on their way!

Do Christian Businesses Need Fish Symbols On Their Windows?

Do Christian Businesses Need Fish Symbols in their Windows?

Will every customer or client know you are Christian without a fish symbol in the window or a cross on the wall? Chances are they won’t. Will you discuss your faith and love for Jesus in every business conversation? Likely not. Christian business owners don’t need to be blatantly obvious their Christian beliefs, they need to be true to themselves and genuine with their customer base. Some may question how consumers looking to connect with Christian businesses will know if you don’t go out of your way!

When you go above and beyond! When you deliver excellence in the marketplace! When you apologize! When you offer a fair pricing structure! When you admit to being wrong! When you serve your customers really well! When you establish a first fruits program! When you hold the door open for a customer! When you return the change for an overpayment! When you help promote other Christian business owners! When you seek out opportunities to help your brothers and sisters in Christ. When you treat your employees with dignity and respect! When you pay your team a fair wage! When you show an interest in others! When you shine the light on someone other than yourself. Then, they will know you are a Christian! Then, they will know you are an owner, manger or executive of a Christian business.

Don’t despair! You will have many opportunities as a Christian business owner to express your faith, your thankfulness, your blessings, and a desire to give a 100% for the ultimate employer! And if along the way, you feel called to be a courageous witness to your faith and apply that “fish” decal in your window….then go right ahead!

Colossians 3:23 says: “Whatever you do, work at it with all your heart,
as working for the Lord, not for men,”