When was the last time you were daring? When was the last time you did the unthinkable, unimaginable and most unreal thing of your career? Music icon Beyonce’ reminds each of us to go for it! She did the unthinkable last month when she released her fifth studio album without any notice. That’s right. She broke all of the rules and stunned the entire music world when she released her most ambitious project to date. What Beyonce’ did was unthinkable in the music industry. She changed the game completely!So, when was the last time you made a daring move to change the game?
Every industry has a proven track record knowing how to market the next great widget. They’ve done it for years and each industry has their proven formula for how to attack with marketing and promotion.
Sure, there are the legendary entrepreneurs who have created their own unique product launches or signature release – Steve Jobs with Apple, Tony Hsieh with Zappos.com and Richard Branson with Virgin Atlantic quickly come to mind. Branson was daring enough to start a record company when CDS were making their debut! He later started an airline company when airlines were belt tightening! Hsieh, believes anything is possible if you have a team moving in the same direction. Tony once shared his favorite quote with me.
“If you want to go fast, go it alone. If you want to go far, go it together.”
With an attitude like that it’s easy to see why Zappos.com has been so successful! For these iconic leaders, the rules — and techniques — are a little different. But none of them tried what Beyonce’ pulled off last month.
Beyonce not only released her album on iTunes first but she did it with no warning & no other promotion – she showed how a daring move can break the proverbial industry glass ceiling. Companies around the world took note!
With a singular move Beyonce joined Jobs, Hsieh, Branson and others!
Don’t be lulled into believing this was a spur of the moment decision. It was not. It was a calculated move by a very smart business person. It was a unique way to connect with her customer base. She truly put her fans first by announcing her album release on Instagram to over 1,000,000 followers. They have responded and rewarded her with record breaking sales on iTunes.
Few in the industry could have pulled this off.
Beyonce’, in one daring move, hit the reset button in the music industry. Music moguls, promoters and retailers are scrambling! The game can change! And you can changed it if you’re daring enough to change the rules!
Lifeboat Coffee in Omaha, Nebraska recently changed the rules by launching America’s first pro-life coffee company. John Lillis, President of Lifeboat, was daring enough to leave corporate America and launch a company that embraced both his gifts and his faith.
Like Lillis, God has blessed each of us with many gifts and charisms. We should embrace our uniqueness and not be afraid to try new things in an effort to reach greater heights, to change the game and to glorify God.
The question remains, are you daring enough to change the game?